Marketing ideas, advertising and directories! Pt 2 Pest Control Ideas…
In advertising it’s all about what works and what doesn’t. So in that vain the first thing you must do is to come up with the idea, then implement it and then (most people forget this part) follow up and see if it‘s working. If it works continue on, if not move on to something new and different.
So let’s say you try mailing out postcards, most would say it works if you get .5 to 1% sales but compared to the cost is there anything you can do with a higher return on investment.
You must also decide on the medium involved and your budget, news paper versus TV etc.
In the 3rd part we will discuss a few that ProBest has employed to see if it works and just for the record it may or may not work for you and we will discuss why.