Marketing ideas, advertising and directories! Pt 4 Pest Control Ideas…

Social Media

Everyday another new ideas takes place on the web and who knows what will take hold and what may go by the wayside? What social media idea is better? I guess know one knows exactly until it happens. Each media is trying to get one up on the competition. From my point of view I think it’s important to just stay connected, look at each media form and decide if it fits you and your company.

One of the cool features I use is Tweetdeck, I can make one entry and it carries across all of my media (Blog, FaceBook, Twitter, LinkedIn, FourSquare and MySpace). Also in my opinion its all about consistently – just post once a day or what works for you. You don’t have to go crazy and Tweet every hour, just be consistent in your endeavor.

Marketing ideas, advertising and directories! Pt 3 Pest Control Ideas…

Way back in January 2008 we were notified by the Gilbert Post Office that they were looking for businesses that would like to put a Post Office in their business location. We had to have approximately 150 square feet of space and we would have to supply the postage upfront. On average we would have 2 maybe 3 people a year come to our office to pay their pest bill. I would say now we are having 100 to 150 per day coming to the office. We greet them by saying Hi when they walk in the door and we do everything in our power to be as friendly as possible – if they have  a great experience they will continue to buy from us.

We also have upgraded our presence on the web, Bryan updated our webpage (great job) and we upgraded our exposure with www.kudzu.com this site allows anyone to do a review of our service or you can get there from our site at www.callprobest.com/kudzu  People trust and feel better knowing that other customers like our service. We also have a presence on http://merchantcircle.com

I blog everyday www.callprobest.com/blog and I try to pass along relative information from Bed Bugs to the Zoo in Jacksonville, Fl. A BIG THANK YOU goes out to our customers who continue to use our Pest Services, thank you for your support.

Marketing ideas, advertising and directories! Pt 2 Pest Control Ideas…

In advertising it’s all about what works and what doesn’t.  So in that vain the first thing you must do is to come up with the idea, then implement it and then (most people forget this part) follow up and see if it‘s working. If it works continue on, if not move on to something new and different.

So let’s say you try mailing out postcards, most would say it works if you get .5 to 1% sales but compared to the cost is there anything you can do with a higher return on investment.

You must also decide on the medium involved and your budget, news paper versus TV etc.

In the 3rd part we will discuss a few that ProBest has employed to see if it works and just for the record it may or may not work for you and we will discuss why.

Marketing ideas, advertising and directories! Pt 1 Pest Control Ideas…What exactly is advertising?

1. Public promotion of something: the public promotion of something such as a product, service, business, or event in order to attract or increase interest in it
2. Industry that creates advertisements: the business of producing advertisement.
3. Advertisements: advertisements considered collectively – according to BING

and

Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through “Branding,” which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA). according to Wikipedia

2011 It was a tough year for Bees and Bats….

 US bat population decimated by white-nose syndrome article from westernfarmpress.com